Dubai Lynx
An event dedicated to inspiration and insight, followed by an awards show. Both bring together top creatives, the world’s best brands, fledgling start-ups and everyone in between to learn, network and celebrate creativity in communications.
The Student Creative Competition for Print is a hunt for brilliant, unique creative talent from across MENA. Students craft and submit their original, attention-grabbing campaigns in response to the brief.
The work is judged and shortlisted online, before the winners are awarded live on stage
Brief: Child Abuse
The Dubai Foundation for Women and Children (DFWAC) is the first licensed non-profit shelter in the UAE for women and children victims of domestic violence, child abuse, and human trafficking. It was established in July 2007 to offer victims immediate protection and support services in accordance with international human rights obligations.
Concept:
Picking the right friends, so that the child doesn’t get leaded to the wrong path and cause harm to himself and others around.
It aims to prevent the physical and emotional abuse of children by mobilizing adults, families and communities to take action to protect the children before they are harmed. a print ad was created in order to raise awareness about abuse toward children.
Objective:
A community free of violence and abuse.
Raise community awareness about assault on children.
Educate public about preventing harassment of children.
Educating parents on identifying the signs of abuse in children.
Educate the children about protecting themselves from getting abused.
The campaign used clear, straightforward, simple and positive messages, due to the fact that it is a more effective method of convincing the audience. The purpose of this campaign is to educate, inform and most importantly to raise awareness.
